Arizona's private dyslexia school
The Jones-Gordon School
Paradise Valley, Arizona
Board Members
The Jones-Gordon Foundation
Dana Herzberg
Dana is the driving force behind the Jones-Gordon Foundation. In addition to serving as the Foundation’s ED, she is the Founder and Head of School of The Jones-Gordon School (established in 2010), and the Founder of On-Track Tutoring (started in 1999) — the two entities that are now under the auspices of the nonprofit organization.
With nearly three decades in the education industry, Dana is well known for her work with students who have learning differences, including dyslexia and the conditions that often co-occur (e.g., ADHD, dysgraphia, dyscalculia, anxiety, and giftedness). Formerly a certified teacher (in Elementary, Gifted, and Special Education), Dana held positions at a local public school district and provided educational consulting services for numerous Valley private schools. Dana also has extensive experience providing educational recommendations on neuropsychological and psycho-educational evaluations for several AZ clinicians, as well as academic assessment and consulting services to local families.
A MASK Magazine “Moms Making a Difference” Unity Award nominee and Raising Arizona Kids Magazine Mompreneur, Dana has been a guest on “Family Matters” with The Mothers on KFNX and is often called upon to speak with journalists, parents, and other educators about special education topics. Dana previously served on the board of a local independent school and held an advisory council position with the Phoenix chapter of the Parents Education Network. She maintains professional affiliations with the Council for Exceptional Children, Children and Adults with ADHD (CHADD), the International Dyslexia Association, the International Reading Association, and the National Tutoring Association. In 2007, Dana founded the CHADD Valley of the Sun chapter in honor of her mentor, Dr. Clare Jones.
Dana earned a master’s degree summa cum laude in curriculum and instruction, with a focus on brain-based learning, twice exceptionalities, and multisensory curriculum from ASU, where she also graduated summa cum laude with a bachelor’s degree in special education.
Anita Theisen
Co-owner of Theisen Automotive Group/Mercedes-Benz of Scottsdale & Mercedes-Benz of Arrowhead, Anita is the Chair of the Jones-Gordon Foundation.
Additionally, Anita serves as the Chair of the Board of Trustees for Arizona Science Center. She has previously served on the Boards of the International School of Arizona and Homeward Bound, and the Director’s Circle of Phoenix Children’s Hospital.
Anita earned a Bachelor’s degree from Hampshire College in Amherst, Massachusetts, a Master’s in Architecture degree from The Southern California Institute of Architecture (SCI-Arc), and a Master’s of Science in Real Estate, Development Concentration (MSRE) from New York University.
Tim Maguire
Tim Maguire is the co-founder, President, and Chief Revenue Officer of LIO Insurance Company. Tim is a seasoned professional with extensive experience in the insurance industry and a successful track record as a private investor with a career spanning over two decades at Philadelphia Insurance Company. Tim played integral roles in sales, marketing, and management, culminating in his position as Senior Vice President of Sales for the West Territory. In 1993, he spearheaded the establishment of the West Coast office for Philadelphia Insurance Company, demonstrating his entrepreneurial drive and leadership.
Over the last 12 years, transitioning to private investment, Tim has excelled in public equity, small-cap activism, and options trading.
Tim also serves on the board of The Maguire Foundation and is a former board member of Saint Joseph’s University.
Outside of his professional endeavors, Tim is deeply committed to his family and community. He is married to Julia Maguire and is a proud father to Edward, Frances, and Josie.
Marty Applebaum
Marty Applebaum has spent four decades in the building technology and energy efficiency industries, holding executive roles with Robert Bosch, Carrier, and Comfort Systems USA. His work has focused on strategic planning, business development, and fostering strong, collaborative teams.
Over his career, he has guided more than $1 billion in acquisitions, helping organizations grow thoughtfully and sustainably. Marty holds master’s degrees in mechanical engineering and business administration, and his career centers on the intersection of technology, people, and innovation in the built environment.
A longtime Arizona resident and JGS parent since 2022, Marty values the school’s ability to recognize and cultivate the unique strengths of each student while nurturing curiosity, character, and community. His support reflects what he has witnessed—that the right educational environment transforms lives and inspires students to learn with purpose and make a positive impact on the world.
GP Searle
G.P. grew up in Illinois and earned a B.A. from Vanderbilt University (2007) and an M. Arch. from the Illinois Institute of Technology (2010).
He began his career in healthcare architecture, designing and developing hospitals around the world. After graduating from the Kellogg School of Management in 2018, he joined Walsh Construction as a project manager for healthcare projects—serving the U.S. Air Force as his primary client—before moving later that year to Scottsdale to found KOR Technik, which provides a patented packing solution that is reusable, sustainable, and provides better protection than traditional packaging materials.
Chuck Michaels
Chuck has 37 years of experience advising individuals and families with their asset allocation and wealth preservation strategies, with a specialized focus on equity and fixed income portfolio management as a Vice President at Goldman Sachs.
Currently, Chuck is leading an effort as a Senior Advisor for Corporate Partnerships at ASU to launch a Co-op program, which will give top-tier W. P. Carey undergraduates an immersive, full-time, six-month work experience. This co-op is modeled after highly successful programs at Drexel University and Northeastern University.
Chris Bird
Chris Bird brings decades of leadership running multi-site healthcare services, public companies, and private-equity backed companies. He was more recently the CEO of two successful exits with EHE Health and Reliant Rehabilitation.
Previously, Mr. Bird served in leadership roles with FastMed Urgent Care, Tenet Healthcare, ReachOut Healthcare America, RehabCare/Kindred Healthcare, and DaVita. He began his career in healthcare consulting with Deloitte, A.T. Kearney, and KPMG, and holds degrees from Colorado State University, Columbia University, Harvard Business School, and the University of Southern California.
Tamara Bennett
Tamara Bennett is Vice President, Payment Solutions within the Global Merchant and Network Services organization at American Express. In this role, she is responsible for leading the strategy, business architecture, discovery, data, and delivery execution to create innovation-friendly, digital-first transaction processing for American Express and our network partners. Her American Express career has focused on leading the delivery of transformational products and global programs.
Tamara holds a Bachelor’s degree from Trinity University, a Master’s degree from Arizona State’s W.P. Carey School and Thunderbird, School of Global Management, where she graduated as valedictorian, and a Juris Doctorate (J.D.) from SMU’s Dedman School of Law, cum laude. She was an editor of the Law Review: Corporate Council Symposium.
She lives in Phoenix with her husband and son and enjoys traveling and time at the lake with friends and family.
Heather Zorge
Heather is a people-oriented financial & operations executive with 20+ years of experience across various public and private sectors, including 3+ years in Europe. She graduated from Arizona State University with her degree in Accounting and spent the first 9 years of her career in Big 4 public accounting in AZ and VA. Since moving back to AZ in 2010 has been the CFO/COO to various companies. She is passionate about taking a holistic approach to maximizing shareholder value by using data and analysis to drive long-term decision-making. Heather has deep expertise in aligning financial and operational data to ensure her companies achieve their strategic goals.
Heather is currently the CEO of Eco-Chic Luxury Consignments (My Sister’s Closet, My Sister’s Attic, and Well Suited).
She is mom to two wonderful boys and 5 fur babies and has an amazing husband of 24 years. She enjoys good coffee, intense workouts, traveling, and creating meaningful connections with friends and family.
